What does it mean to Launch a Business?

Little know business launches are often carried out by businesses that have grown stale, their marketplace is slowly being eaten away by competition, and they haven’t upgraded any of their brand imaging, customer messaging, or product updates in years and years. In these cases, this business launch is really a business “relaunch” that tells the world that you are alive, and your new focus is much more marketplace driven and dynamic than they ever have attempted before.
Because so much of business is done on the internet now, the prospect of a physical business launch is rather old school. The best reason for holding an “in-person” launch is to get local publicity, and to generate excitement for those watching on their video streaming platform from anywhere else. And being aware of just how important your presence on digital services like Zoom are, your pre-planning must contemplate activities and communication to and from you and your digital potential clients.
There are really no rules either for what is or what is not a reasonable launch. Is an effective launch a one-day event? Is it a two-day event? Is it even more days? Can it be held at night when your customers might be home in larger numbers? What ideas do you have for customer engagement? You can’t just be talking heads on your launch. People need to be entertained and must be made aware of how special and proprietary (if so) your products are in the marketplace.
Consider having contests, drawings, a charity auction, how about a silent auction benefitting a popular charity with whom you co-present to enlarge your audience aimed at your lists and the lists of the non-profit as well. How about ringing a bell each time someone buys your product?
I’m certain that if you contact digital marketing agencies, or maybe even a 14-year-old who knows more about the computer and social media than you ever could regardless of how much study you did, you will get ideas unique to your company and product offering.

Your primary goals for your launch should have something to do with spreading your brand story and value far and wide, developing a mailing list of interested people as quickly as you can, and to show yourself to be professional and a company that your customers can know, like and trust as fast as possible.
As funny as it seems, the new business launches among my clients that are focused on selling the most product possible are the ones that fail. You are brand new. You have no track record most often. You don’t yet have a following in large numbers. You don’t know if your messaging is effective.
You have hurdles to overcome before you can realistically expect to monetize your products.
I love new business launches! They are often the end goal for entrepreneurs who just wanted to see if they had what it takes to get it done. They are more often the end goal of spending significant time and money to be able to expose your business to the public to get a report card on how well you did in the planning and implementation phase of your dreams.
Always remember what I said at the beginning of this blog which is that it takes a well-put-together business structure and plan in order to really be ready to step out with your baby.
Launch30 is eager to make sure that your launch is a raging success by offering you their “idea to ready to launch in 30 days” guarantee to each of its clients who are afraid because they don’t know what they don’t know.
We are your turn-key solution to getting you in business fast with no muss, no fuss. We take the fear out of the dream to own your own going business. We have partnered with superior experts in each area of getting a business from the idea phase to the launch phase and they become your experts if you choose in our Launch30 program.